What Is Google Shopping

This write-up will help you to understand what is Google Shopping, Google Shopping Campaign and Google Merchant Center and how it will improve your business. Google Shopping service will promote your products in google search and show it next to the search result like

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To achieve this you need to do 3 things:

  • Setup Merchant Center account
  • Upload your products using a feed
  • Create a Shopping campaign in AdWords

Setup Merchant Center account

Google Merchant Center is a tool that helps you upload your product data to google and make it available to use with your AdWords account and Shopping Campaign. To advertise your products on Google, you need a Merchant Center Account and Adwords Account.

Upload your products with a feed

Your data feed is the key to promoting your products on web. It contains all the information about what you are selling, like a product’s brand, price, and availability. You should upload the product feed at least every 30 days.

Create a Shopping campaign in AdWords

Shopping campaigns is an advertisement tool, it helps you promote your products by giving users detailed information about what you are selling before they even click your ad. Using reporting tools, you will be able to track the performance of your products.

AdWords is an online advertising program that allows you to reach new audiences with targeting, bidding, keywords, and more.

How it works:

Google Shopping Campaign will work with Google Merchant center and Google AdWords.

Once you upload your data feed to Google Merchant Center, Data will be available to use with your AdWords account and Shopping Campaign. Google will review your product data quality, after which they will be available to create Ads.

Before building the Shopping Campaign you should link your AdWords account to the Merchant Center account. Because Adwords will take the products data form your Merchant Center to use in advertising campaigns. Depending on which type of product data you submit, you can create Shopping campaigns to advertise your products.

To create a Shopping Campaign visit the AdWords account, in a Shopping Campaign Ad you can set

  • Your budget of how much you want to spend on a particular campaign
  • You can choose your target audience
  • Set the locations
  • Keywords
  • Search networks
  • Display networks
  • Particular product sets

Once you complete all these steps you will be able to see your products on Google Shopping.

Contact us to setup your google shopping and boost your business growth.

- Yogesh Kumar



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